We re-mixed some classic holiday carols with our bike bell choir and got a shout out from the world's most infamous Schwinn fan.

co-conspirators;

AD: Nina Orezzoli

Designer: Aaron Purmort

Producer and VP of Bell-making: John Borchardt

Director: Brian Slater 

Can a coffee shop stand for something more than just caffeination? 

co-conspirators:

AD: Emily Taylor

CW: Adam Ridgeway

Designer: Sean Cooley

Directors/Photography: We Are The Rhoads

At a time when the banking industry is detested more than the advertising industry, a feel-good run-of-the-mill slice-of-life campaign wasn't going to cut it.

co-conspirators:

AD: Ned Munson, Michele Morales

CW: Michelle Cherland, Zach Deblaey

Directors: Ben & Dave

There are certain places, people and experiences that you can only have in one state. We created this social-centric campaign to fire up Minnesotans everywhere to be a little less modest about the awesomeness of where they live.

co-conspirators:

AD: Dustin Black, Casey Christian

CW: Adam Ridgeway, Lisa Lucas, Lee Hanson

Director: Carl Martin

Editor: Carl Martin, ditch

Every so often you get a client who has more bravery than budget. A client who buys work that you're not even sure is possible. A client who doesn't blink when you tell them you're going to build the world's largest and most powerful air vortex cannon or use holiday wrapping paper to wrap their subs or instead of the radio spot they requested, you're going to create a TV spot using iron-ons and 150 t-shirts. For me, this was that client.

AD/partner-in-crime/Chief Prototyping Officer: Dustin Black

So many other people to thank on this one. Mike Caguin, Mike Fetrow, Jenny Stoltenow, Katie Noe, Ben Cohen, John Frahm, Brad Smith, Ed Bennett, Todd Stenson, Ramon Nunez, Kelly Kytola, Narmer, Pudder, Girf... 

Coffee inspires people every day. We thought, why not have people inspire a coffee? Fans shared their inspirations via Pinterest and the Caribou roastmasters turned their pins into a coffee. To celebrate, we created the world's largest Pinterest Board.

co-conspirators:

AD: Emily Taylor, Dustin Black

CW: Adam Ridgeway

Designer: Sean Cooley, Ben Johnson

Animation: Justin Tholl 

Vinyl printer-upper and installer: Big Prints

To get the word out about how much there is to explore in Minnesota, we created a spot with more than met the eye. Yes, Joe Mauer was auto-tuned.

co-conspirators:

AD: Derek Till

Director: Joe Schaak

We also had the opportunity to work with some awesome musicians to create a sing-a-long radio version of the song. Many thanks to Dessa, Gabe Douglas, Chris Pavelich, Chris Koza, Haley Bonar, Lucy Michelle & Caroline Smith for getting their jingle on. We also shot a video to go with it (with apologies to Bob Dylan). 

Directors/Editors: Micah Dahl, Josh Van Patter