To get the word out about how much there is to explore in Minnesota, we created a spot with more than met the eye. Yes, Joe Mauer was auto-tuned.
co-conspirators:
AD: Derek Till
Director: Joe Schaak
We also had the opportunity to work with some awesome musicians to create a sing-a-long radio version of the song. Many thanks to Dessa, Gabe Douglas, Chris Pavelich, Chris Koza, Haley Bonar, Lucy Michelle & Caroline Smith for getting their jingle on. We also shot a video to go with it (with apologies to Bob Dylan).
Directors/Editors: Micah Dahl, Josh Van Patter